I was surfing Linkedin the other day and came across this image and at first I liked it. I think its in our UX DNA to agree with this statement but then it got me thinking. Is this a true statement or is it short sighted?
As UX professionals its our job to champion the user. But who is the user? Before you answer this question or go into the methods to surface all your user types lets first look at a few things.
ALL BUSINESSES and I mean all, have a business plan and an idea of the market and customers that they are targeting. Continue Reading