A Narwhal? Don’t you mean a Unicorn or White Whale?
No I mean a Narwhal and let me tell you why.
If you work as a user experience designer you’ve probably found yourself playing the rock game. The game basically goes like this…
A project manager in your organization comes to you and tells you that they need a new feature for a project. For the purposes of this game we’ll call this new feature a “rock”.
Keep it Simple
Great products are ones that find ways to simplify the tasks that a user is trying to accomplish. Less is more. Find ways to push complex flows and logic into the code layer of a product instead of surfacing it.
Let Users Organize Data the Way They Want
Each user will have very specific tasks and ways they think when organizing, labeling and using data. Don’t force users to do these tasks the way that you want them to, instead provide them with an open architecture and gain insights from the way they use the products.
What is the Value of a Guided Tour?
“To get beginners to a state of intermediacy requires extra help from the program, but this extra help will get in their way as soon as they become intermediates. This means that whatever extra help you provide, it must not be fixed into the interface. It must know how to go away when it’s services are no longer required. Standard online help is a poor tool for providing such beginner assistance. […] beginners don’t need reference information; they need overview information, such as a guided tour.”
– Alan Cooper, About Face 2.0
What is Change Blindness?
Change blindness is a psychological phenomenon that occurs when a change in a visual stimulus goes unnoticed by the observer. For example, an individual fails to notice a difference between two images that are identical except for one change. – Wikipedia