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User Experience Narwhal
Myth or Legend?


A Narwhal? Don’t you mean a Unicorn or White Whale?

No I mean a Narwhal and let me tell you why.

Companies are always on the hunt for the designer who can come up with your identity, design your site, create great UIs with a focus on user experience for every device and interaction point that your product will have with its users, and on top of that code it all up in HTML and CSS (and why not throw in javascript, angular and a few more front end technologies). This practice has been called hunting unicorns or white whales, designers who can do all of the above and are so rare that you can’t help but want one.

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Bring Me a Rock


If you work as a user experience designer you’ve probably found yourself playing the rock game.  The game basically goes like this…

A project manager in your organization comes to you and tells you that they need a new feature for a project.  For the purposes of this game we’ll call this new feature a “rock”.

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Principles of Product UI/UX


User Experience

Keep it Simple
Great products are ones that find ways to simplify the tasks that a user is trying to accomplish.  Less is more.  Find ways to push complex flows and logic into the code layer of a product instead of surfacing it.

Let Users Organize Data the Way They Want
Each user will have very specific tasks and ways they think when organizing, labeling and using data. Don’t force users to do these tasks the way that you want them to, instead provide them with an open architecture and gain insights from the way they use the products.

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In Application Guided Tours


What is the Value of a Guided Tour?

“To get beginners to a state of intermediacy requires extra help from the program, but this extra help will get in their way as soon as they become intermediates. This means that whatever extra help you provide, it must not be fixed into the interface. It must know how to go away when it’s services are no longer required. Standard online help is a poor tool for providing such beginner assistance. […] beginners don’t need reference information; they need overview information, such as a guided tour.”

– Alan Cooper, About Face 2.0

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About Me

I Design Stuff

My name is Brian Coy and I'm an award winning Visual Designer and User Experience Architect with a passion for designing creative interfaces that allow users to easily accomplish complex tasks.

Everyday I am thankful for how fortunate I have been. I am one of the lucky few; doing what I love. Read More »